Google Business Profiles, also known as Google My Business, is a free tool provided by Google that allows business owners to manage their online presence on Google. The tool provides businesses with an online listing that displays important information about the business, such as the business name, address, phone number, and hours of operation. Despite the tool being available for several years, many business owners continue to underestimate the value of Google Business profiles in 2023.
One reason for this underestimation is the belief that a website is enough to establish an online presence. While having a website is important, it is not enough to ensure that a business is easily discoverable by potential customers. Google Business Profiles provide businesses with a way to appear in Google's search results and on Google Maps, making it easier for customers to find them.
Another reason for the underestimation of Google Business Profiles is the belief that the tool is only useful for local businesses. While Google Business Profiles are particularly valuable for local businesses, they are also useful for businesses of all sizes and types. Even businesses that primarily operate online can benefit from having a Google Business Profile, as it can improve their visibility in search results and provide potential customers with important information about their business.
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